Tokyo, March 21, 2000

Striving for a 21st century management style, HOYA has been proceeding with reforms directed towards achieving 'value-creation management' and becoming a 'genuinely global company'. In order to further increase corporate value, we have created a new group symbol to establish a new image for HOYA brand and introduce it will be formally adopted as of April 2000.

Under drastically changing business environment and severe global competition, HOYA has taken notice of the "brand" as a new concept for gaining the trust of all our stakeholders, and has been preparing the establishment of corporate brand since July 1999.

The expansion of group management on a global scale has led HOYA to create an inspiring new group symbol, which reinforces the core strength of the group brand.

The striking feature of this group symbol is its horizontal arc shape known as the 'global arc.' By suggesting the vastness of the earth's expanse, the shape of the arc associates itself with the image of HOYA as a global company, while, at the same time, the gentle line of the curve evokes humanity and human spirit. The sharp, pointed ends of the global arc connote both HOYA's cutting-edge technology and the spirit of confidence with which the company faces the new challenges of the 21st century. The solid-looking and well-balanced typeface used for the symbol expresses our technological excellence and reliability. The blue color (HOYA blue) adds to this the sense of future, precision and technology.

HOYA hopes to accelerate its 'value-creation' by introducing to the world this new group symbol of trust and reliability representing the HOYA group.

The new group symbol has already made its first appearance on the ad-signboard at the Tokyo Dome stadium (Big Egg), although it will be introduced gradually from fiscal year starting April 2000.

the new group symbol